Water Overtakes Soda???
I thought I was dreaming when I read this . . . but it’s true! It’s official – American’s now drink more bottled water than soda!
Decades ago, when I owned 7-Eleven convenience stores the Coca-Cola distributor told me this day would come. Honestly, I didn’t believe him as I watched customers fill Double Gulps (that’s 64 oz) with soda. But, soda companies were quickly jumping into the water business in anticipation of the shift. In fact, they considered water as the only competition.
I remember my father saying that no one would ever buy a bottle of water when you could get it free from a tap. Then again, he didn’t think people would ever spend more than a dollar on coffee, so maybe he wasn’t a good source on consumer buying habits.
Interestingly though, the soda distributors knew what they were talking about. Bottled water sales have been increasing in the United States since the 1970s. As health concerns about sugary drinks, artificial sweeteners and the safety of public water grew so did the consumption of bottled water.
Americans drank 39.3 gallons per person in 2016 while carbonated drinks dropped to 38.5 gallons according to Beverage Marking Corporation, the industry tracker. This is a historical switch. And, truthfully, I’m excited to see it. People drinking more water is good for their health.
How Much Should I Drink?
While I’m super excited that Americans are drinking more water than soda, overall they are still WAY below their hydration level unless they are consuming ALOT of tap water. At 39 gallons per person that’s 13 oz of water per day. Unless each of these people weight under 30 pounds – that’s not enough water. And, of course, these figures are an average based on per capita – meaning many people are drinking even less water each day.
Let’s talk about my person water consumption goal as an example:
I shoot to consume 90 ounces of water per day. In truth, on average, I accomplish about 65 ounces per day – let’s face it goals aren’t accomplishments even for me. That’s 23,725 ounces per year or a little over 185 gallons. Last year the average American consumed just over 39 gallons of water . . . that’s a far cry from my average of 185 gallons, let alone my goal of 256 gallons! [feel free to let me know if my math skills are lacking anywhere].
Even with individual considerations, it still looks like Americans need to drink more water.
Discover Your Amount
Unsure how much water you should drink? It really is individual. Here’s how to find how much is right for you.